“All media exist to invest our lives with artificial perceptions and arbitrary values” – Marshall Mcluhan
“The media's the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that's power. Because they control the minds of the masses.”- Malcolm X
The ‘mass media’ is a weapon far more powerful than any weapon on earth. All other weapons force a person to either surrender, get injured or in extreme cases to lose his life. The media is the only weapon that makes a person surrender and at the same time also takes away his life, without the person even realizing that slowly but steadily his beliefs and values are being compromised and shattered.
If we glance back at the road of our ‘mental evolution’, we would realize that much of our perceptions have been molded and crafted by this weapon of mass influence. The media tells us what to wear; the media tells us what’s cool and what’s not cool; the media tells us who is right and who is wrong; the media tells us what to eat and what not to eat; the media teaches us how to talk and how not to talk; the truth is, that media and therefore, whoever is controlling the media, has been controlling and influencing our perceptions, our beliefs, our values and consequently our whole life.
The media has been injecting us with venom ‘little by little’, always enough to keep us in a trance and not so much at any one time to make us scream. It assesses the amount of poison being accepted by us through polls and adjusts the flow accordingly. Slowly and steadily it intoxicates our conscience and builds a wall around it, for the conscience is its only enemy. Once it traps our conscience, the battle is then too easy. It questions our perceptions and the beliefs that form those perceptions and gradually replaces them with new beliefs and new perceptions. Without realizing, our culture ‘evolves’ into a totally different culture.
Ever wondered why every new generation is worse than the passing generation? Why the acts that were considered immoral by the previous generations are considered normal by the new one? Why every passing generation resort to wearing less and less clothes? Why the world is becoming more corrupted day by day? An analysis of the ‘evolution of media’ would reveal you the answers to this so called ‘controlled mental and cultural evolution’ of mankind.
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